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April 27, 2006

Nickelodeon Launches Nick Mobile on Cell Phones

Nickelodeon, the number-one entertainment brand for kids, today announced the launch of Nick Mobile on select Sprint multimedia phones. Nick Mobile offers a full range of video clips from Nickelodeon and Nick Jr. programming.

“Launching Nick Mobile on Sprint is a natural evolution of our overall multiple platform strategy as we continue to produce, program and distribute content on different platforms in order to super serve our audience, who are increasingly on the go,” said Steve Youngwood, Executive Vice President, Nickelodeon Digital Media. “The launch of Nick Mobile on Sprint provides our audience with a new way to watch their favorite characters, and further extends the Nick and Nick Jr. brand and experience for kids and parents beyond the home.”

Nick Mobile on Sprint offers a combination of short video clips, vignettes and music videos. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favorite programs such as Dora the Explorer, Blue’s Clues, The Backyardigans, LazyTown and the recently launched Nick Jr. series, The Wonder Pets!, TV’s first operetta for kids.

From the Nickelodeon library, content will be available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X’s, Avatar and Catscratch. Additionallly, TEENick material will include behind-the-scenes clips from Zoey 101, Unfabulous and Ned’s Declassified School Survival Guide. Nick Mobile on Sprint will also feature on-air vignette series such as Nick Jr.’s A Pup Grows Up mini series and clips from network specials. All Nick Mobile content on Sprint multimedia phones will be refreshed on a weekly basis.

About Nickelodeon:

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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